“A little further down the esplanade, tucked away on Broadway in the south of Glenelg, is Trading on Broadway. The boutique shop stocks everything from giftware and jewellery, to mirrors and furniture. Owners Penny and Anthony decided to incorporate their love for food and coffee by adding a café. Stocking the cult-coffee range 5 Senses (think Bar 9) and a range of delicious light meals, it’s the ultimate stop-off for an afternoon (or morning) pick-me-up.”

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About 40 businesses on Broadway, and Partridge and Bath streets, have joined forces to create a website advertising their precinct.

Trading on Broadway co-owner Anthony Scardigno said the idea had been a year in the making.

“I saw how Magill Rd traders had come together to promote their area and I thought it’d be great if we did the same,” he said.

“We’ve got so many great shops along this strip and we all complement each other.”

“A lot of people who live in the area know about us, but those who live elsewhere don’t.”

Mr Scardigno said the website, funded by the traders, would be officially launched at the end of the month.

The group was also creating its own Facebook page, he said.

Bruce McAvaney’s bookshop Sportswriter has signed up to the site.

Wife Anne Johnson, who manages the Broadway shop, said it was a good way to show that “Glenelg’s not just Jetty Rd”.

“We all get along really well together and we don’t want to see anyone go out of business,” she said.

“We’re all small businesses so we need each other’s help for a bigger marketing campaign like this.”

See the Broadway traders website at www.broadwayglenelg.com.au

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